According to eMarketer, by the end of 2012 there will be 92.5 million online coupon users in the U.S., thanks to driving factors such as tech proficiency, an increase in price-consciousness, and overall growth in consumer savvy. Research from Yahoo! And Ipsos finds that electronic circulars will be key to driving online coupon growth, and that [...]

Jill Griffin, SVP, Strategy & Innovation, Team Microsoft, gives you a look at why Facebook acquired Instagram. If you hadn’t heard the latest ‘wow’ news to hit the acquisition circuit, Facebook acquired Instagram, a mobile photo-sharing application for $1 billion in a cash-and-stock deal. This is Facebook’s largest and quickest acquisition to date. At the [...]

Yolanda Lam, SVP, Digital Group Client Director, takes a look at what’s hot in Social TV: One of the more talked about social TV activations in recent weeks is the TNT upcoming premiere of Dallas. Turner Entertainment (a MediaVest client) is having some fun leading up to the June 13th premiere. This reboot version of [...]

Yolanda Lam, SVP, Digital Group Client Director, takes a look at what’s hot in Social TV: Twitter and Facebook are social platforms that dominate most social conversations today. However, there are now applications & technologies built on the notion of viewers “checking into” specific television and entertainment content. Over the past year, a few of [...]

Jill Griffin, SVP, Strategy & Innovation, Team Microsoft, gives you a look at the best of SXSW. South by SouthWest (SXSW) started in 1987 and is held every March in Austin, TX. The goal is to act as a tool for creative people and companies to develop careers, product and to bring together people from [...]

Chicago, IL and New York, NY  – Media agency Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 Upfront deal with Univision Communications, a… more

NEW YORK, April 24, 2012 -- The LGBT community is no longer a walled garden within a metropolitan city, but a vast collection of distinct subgroups – the majority of whom live integrated lives in all parts of mainstream culture.

This is the overarching conclusion from the Beyond… more

LiquidThread announced today that Manisha Tripathi has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific and Malli CR, CEO SMG India. She takes charge on 12^th March and will be based out of the Gurgaon office.